Shoma Homes, one of the largest home developers in Florida contracted TFI to completely redevelop the company's identity. Or solution was based on using strong visual imagery to communicate the emotive needs associated with purchasing a new home. The project's navigational scheme was deliberately simplified in order to accommodate the disparate cross sections of Shoma's customer base.
What we were responsible for:
- Creative Direction
- Graphic Design
- Corporate Collateral Materials
- Final Press Handling