The bpartofit.com project is a study in youth-orientated brand interaction. Commissioned by TSTT's bMobile. The bpartofit.com project combines several initiatives designed to bring younger consumers into direct contact with the bMobile brand by offering opportunities to vote for the next Chutney Star (think American Idol) via SMS Text Messaging. Additionally, several user-submitted promotions, including the bMobile Dance Off competition, encourage bMobile users to truly be part of it.
The bpartofit.com project includes Flogs, a dynamic, calendar push technology available explicitly from The Factory Interactive. Flogs provides users with the ability to subscribe to differing calendars published by users from around the world. Calendar events are then pushed the to user's mobile devices, PDAs, and other digital calendar devices and accounts. You never have to miss another event with Flogs!
Finally, the bpartofit.com project includes several ways to interact via the users' mobile phones and social media. VIP Insiders may subscribe using their bMobile mobile number in order to receive product updates, invitations and promotions. Furthermore, free mobile content, such as bpartofit music, wallpapers and ringtones are made available exclusively through the bpartofit.com site. The project also boasts branded YouTube, Facebook, and Twitter installations in order to help drive traffic and inform fans.
link: http://www.bpartofit.com
What we were responsible for:
- Creative Direction
- Web Site Development
- Rich Media Publishing
- User-Generated Content Submission
- SMS Texting Applications
- Flogs Calendars
- Social Network Community
- Social Media Integration
- Ongoing Maintenance