Welcome to Germville Neighbour,
Coverall Cleaning Concepts, a Boca Raton, Florida headquartered provider of premium quality, health-based cleaning services, felt it was time to clean up their brand's image and redefine how commercial cleaning services are marketed. Armed with the aspiration of defining a new image for their company, Coverall brought this desire to The Factory Interactive. TFI saw phenomenal potential in the project and took on the challenge of creating a stylistically dynamic and interactive rebranding campaign.

Enter Germville.
Unbeknownst to the cubicled masses, a world of clandestine yet awkwardly amiable germs lives closer than you think! Under the authority of Mayor Mike Robe, the citizens of Germville tirelessly work to spread their love of influenza to as many office workers as possible. TFI brings this world to life in an interactive "Edutainment" experience where visitors can get to know the locals, perhaps a little too well, while they enjoy the musings of subcutaneous suburbanites.

To compliment the Germville interactive experience, TFI designed, developed and delivered a series of multi-touch, direct mail postcards from Germville's residents to companies across the nation. These invitations brought traffic pouring into Germville's city limits in the quintessential viral marketing campaign.

Although the residents of Germville aren't too happy about Coverall's recent move into town, they do leave a lasting impression on visitors! Be sure to stop by the Mayor's office to find out why Germville is "a sick place to live" before heading to local tv celebs Sal & Ann Monela's BBQ. Finally, on your way out of town, don't bother washing your hands before sitting down for something to eat at the Petri Dish Diner while you chat with the charismatic Missy Coli!

link: http://www.Germville.com